The Client: Quebecor Media Inc. (QMI)
Project: ATG eCommerce platform
| Technologies: | ATG, Oracle, Java, jBoss |
| Services: | Design, Development, Implementation |
| Domains: | Retail, Media & Entertainment |
The Opportunity
Quebecor Media Inc. (QMI) owns and operates a range of media related businesses each operating distinct and separate websites with ecommerce store fronts. By combining all subsidiary entities on a single platform, the potential to enhance personalization, effectively cross-sell and promote across all properties will strengthen the Quebecor brand and create a powerful network of online destinations.
The Solution
By effectively deploying the ATG commerce platform across all online subsidiary properties Quebecor will enhance personalization capabilities, execute effective cross-communication and convergence strategies, lower costs and increase revenue across their online portfolio.
Thinknostic was engaged to setup, deploy and support the ATG infrastructure. This included the following activities:
- Architecture Review
- Installation & Configuration Plan
- Environment Setup & Configuration
- Release & Configuration Management
- Ongoing ATG Technical Support
The Benefits
Quebecor Media Inc. provides a centralized platform across all their online storefronts that:
- Provides personalization capabilities and extended functionality on all websites;
- Enables highly personalized and customized recommendations with intelligent cross-marketing and multi-channel capabilities;
- Integrates fulfillment and Inventory systems to reduce costs and maximize stock & supply channels;
- Allows users to self help and track orders reducing service costs;
- Provides customer service with a full 360 view of the client and order process to enable instream cross-sell and up-sell potentials;
- Reduces overall overhead of supporting desparate technologies across multiple platforms within the Quebecor environment
Company Profile
Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A, QBR.B; TSX) with 43,000 employees and $9.8 Billion in revenues. QMI is a communications company with operations in North America, Europe, Latin America and Asia. Quebecor Media Inc. owns operating companies in numerous media related businesses: Videotron Ltd., Sun Media Corporation, TVA Group Inc., SUN TV, Canoe Inc., Nurun Inc., companies engaged in book publishing and magazine publishing; and companies engaged in the production, distribution and retailing of cultural products, namely Archambault Group Inc., the largest chain of music stores in eastern Canada, TVA Films, and LeSuperClub Videotron ltee, a chain of video and video game rental and retail stores.